Architecting a brand voice for builders.

Traditionally, architect firms are all about their work—just slap some pretty buildings on a website and let them speak for themselves. BSB’s new brand voice and style reflect their uniqueness among the competition. Builders want to work with this group of sharp-minded, charette-loving architects, something unheard of in an industry plagued with New York attitude. With their vast reach and stellar potential, we prefer calling these architects our starchitects.

• Comprehensive portfolio that explains their work and challenges

• Eye catching, searchable and taxonomically organized project portfolio

• Elegant blog with interwoven CTAs

• Highly optimized experience for mobile users

• Distinct brand voice and transparent copy that resonates with target persona

• Key messaging highlighting their differentiating factors in their industry

• Focus on national and local specialties, a rare finding within BSB’s line of work

A brand and website built on solid ground.

From earthmoving to demolition and underground utilities, they can do just about anything with a bulldozer. The president, J. Elder, had a vision to grow his company by constructing a brand that would scoop up more competition than a skid loader. For such heavy-duty work, they needed an extra strength brand with a strong online presence.

The site features beautiful design that exudes tough character and personality-packed messaging throughout the site, it leaves you feeling like there’s no project that can’t be conquered with Elder. Not too shabby for a bunch of guys who play in the dirt for a living.

• Featured video highlighting the people of the company and the work they accomplish

• Heavy-hitting key messaging

• Distinct brand voice and tone throughout

HVAC client gets a cool new brand.

For the past 10 years, Modern Heating and Air has developed a reputation for its progressive approach to HVAC solutions. Rather than focusing on systems, these design engineers first evaluate home spaces using advanced technology to find the right solution. 

We determined the best way to help a ‘modern’ brand stand out was to incorporate a modern look, which, to be honest, made our client a bit nervous. The brand look and feel intentionally strayed from the typical HVAC blues and reds and our clever messaging was infused with a fun, approachable personality. Everything was tied together with the comforting tagline: 'Feel Good Inside'. 

We’re pleased to say our client is feeling just as good about the results. Here's a list of how we helped:

• Rebrand

• Identity Development

• Website Design and Development

• Brand Voice and Key Messaging

• Brand Collateral

• Vehicle Wraps

• Uniform Design

• Advertisements

The Cyclone experience lives here.

20+ Years of Branding and Website Excellence.

With over 20 years of brand execution, we’ve completed over 6,000 design and marketing projects for this Big 12 brand. And as we approach each project, we’re excited to outdo ourselves every time. We’ve worked on practically everything for this collegiate client, from the smallest temporary tattoos to the biggest, most visible displays at the Iowa State Fair, and everything in between.

This account demands a wide array of branding and digital services, including the design and development of websites for departments such as the Department of Residence.