
BSB Design
Architecting a brand voice for builders.
Traditionally, architect firms are all about their work—just slap some pretty buildings on a website and let them speak for themselves. BSB’s new brand voice and style reflect their uniqueness among the competition. Builders want to work with this group of sharp-minded, charette-loving architects, something unheard of in an industry plagued with New York attitude. With their vast reach and stellar potential, we prefer calling these architects our starchitects.
• Comprehensive portfolio that explains their work and challenges
• Eye catching, searchable and taxonomically organized project portfolio
• Elegant blog with interwoven CTAs
• Highly optimized experience for mobile users
• Distinct brand voice and transparent copy that resonates with target persona
• Key messaging highlighting their differentiating factors in their industry
• Focus on national and local specialties, a rare finding within BSB’s line of work