Air Mechanical (AMi) was rebranded around the goal of bringing equal visibility to all of its services. The legacy logo only spoke to heating and cooling, while plumbing and electrical were not well represented. The project first focused on defining the service marks and then bringing that system together in the primary identity. After that, we focused on campaign approaches for not only the brand at a high-level, but individual service campaigns that could "solve one problem" for homeowners. As part of that larger strategy, a plan was also made for evolving from Air Mechanical to AMi once consumers became familiar with the new logo and the shorthand URL.

The project for Homestead Honey Farm started with replacing their existing website, which was essentially a single-scroll site and had no real functionality. The new site needed to support e-commerce, but also do a better job of serving up content that would draw in visitors and convince them to buy. Once we got into the project, a refresh of the brand really became part of the project. A legacy piece of custom art from the 70s was found in the archive, and that art became the focal point of the brand and the website's 'vibe'. That then led to a refresh of the packaging labels too to create a cohesive feel across the brand's touchpoints. That piece of original art inspired a very bohemian vibe that is best described as "stepping inside the artist's sketchbook" when it came to the website and print materials.

The new website for Pres. Homes centered around creating a better site for seniors looking for housing and services. The old site on the surface was fine but had become disorganized from years of unplanned content additions. It was also on a CMS that was being sunset and the site was overly complex for first time visitors. After reviewing the "reasons people come to the site" through the lens of analytics data, a new simpler navigation bar focused on the primary needs of most visitors to the site. This site is a hub for more than 6 unique senior living communities, and more than a dozen different support services. Seniors should be able to shop in a similar fashion to if they were looking for a new home with services like MLS or Zillow. Photos, specs, prices, floor plans and geographic filtering were critical, and there needed to be a layer of continuity that flowed throughout the site for delivering content such as educational content, news, devotions, stories and events.