John McAlpin has over a decade of experience in the digital marketing industry, with a focus on search engine optimization. John has worked with clients in a variety of industries, but healthcare is his passion. He is knowledgeable about the unique challenges and opportunities that come with healthcare SEO, and he is dedicated to helping his clients achieve their growth goals. In addition to his consulting work, John also writes for Search Engine Land and Search Engine Journal. He is a former DFWSEM board member, and he is an active member of the healthcare SEO community.