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Marketing Essentials

Marketing Essentials

Marketing Essentials (mktgessentials.com) is a full-service marketing and sales agency dedicated to one goal: helping companies drive bottom-line revenue growth. Are you struggling with the absence of a strategic marketing plan? Is there a misalignment between your marketing and sales efforts? Are inconsistent tactics and outdated digital platforms and technologies hindering your progress? As your strategic partner, we deliver tailored solutions that not only overcome these challenges but empower your business to grow.

At the core of our services is website design and development – because your website is your digital foundation. With online visibility and conversions at the forefront, we design and develop both custom and template sites. Our in-house team of designers and developers works closely with your team to understand your vision and goals, ensuring we create a website that delivers an exceptional user experience, fuels growth and evolves with your business. Whether you're a local business or a global enterprise, we're here to help you grow, scale and thrive.

eCommerce, Conversion Rate Optimization, Migration Support, Content & Email Marketing, Creative & Branding, Pay-per-click Advertising, Search Engine Optimization, Social Media, Video & Photo Production, Web Design & Development, Website Maintenance
$10,000–$50,000
Minster, Ohio, United States

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Featured portfolio items

Valence Industrial

Valence Industrial, a custom manufacturer experiencing significant growth, recognized the need for a website that truly represented its innovative capabilities. Their existing Wix-based site lacked accurate content and imagery, failed to reflect the company's advancements, and did not adhere to SEO best practices, user experience standards or optimal speed.

To address these challenges, our team initiated a collaborative brainstorming session with Valence Industrial's marketing and sales departments. This meeting allowed us to understand their vision and identify key requirements for the new site. We meticulously planned the site's structure, focusing on essential pages, content accuracy and high-quality imagery that showcased their diverse and innovative projects.​

The result is a custom-built website that authentically represents Valence Industrial’s capabilities as a contract manufacturer and commitment to excellence. A Request a Quote call-to-action is prominently featured throughout the site, facilitating seamless engagement with potential customers. Additionally, the new website has streamlined lead management within their HubSpot CRM, enhancing operational efficiency and supporting continued growth.

Curly’s Custom Meats

Curly's Custom Meats, a family-owned business since 1961, partnered with us to develop a new website, logo, brand messaging, and promotional strategy as they expanded their butcher shop and opened a new retail store and deli.​

To accommodate their growth, we implemented a phased approach to the website development, aligning it with the opening of their new retail store. Collaborating closely with Curly's team, we focused on content creation, custom imagery, and drone footage that showcased their expanded facilities. The new site features e-commerce capabilities and online forms for meat processing orders, enhancing customer experience and streamlining operations.​

Our promotional strategy centered around the grand opening events, leveraging the new website and digital platforms to generate excitement and attract customers. But don’t just take our word … hear from them: “The Marketing Essentials team has been detailed, available, and outside-the-box thinkers. Our customers have quickly utilized our new online ordering forms, which have already saved us many employee hours on the phone … Our partnership with Marketing Essentials is paying dividends.” – Josh Schmerge, Curly’s Custom Meats​

CFS Senior Living

Community First Solutions (CFS) Senior Living, part of the nonprofit Community First Solutions network, operates four communities: Westover, Berkeley Square, Montage Mason, and The Patterson. CFS partnered with us to address challenges such as differentiating Berkeley Square and Westover, improving lead generation and enhancing their overall digital presence.

We consolidated their separate websites into one unified platform that clearly showcased each community’s unique offerings. By focusing on user-centered design, interactive floor plans and engaging photography, we created a site that guided visitors effortlessly through their decision-making process.

Our SEO strategy boosted search visibility while working alongside targeted digital ads to drive traffic and generate leads to fill occupancy. By integrating their HubSpot marketing platform and Aline CRM, we supported them in streamlining their processes so they had real-time insights to make data-driven decisions to drive continued growth and acquisitions.

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