Valence Industrial, a custom manufacturer experiencing significant growth, recognized the need for a website that truly represented its innovative capabilities. Their existing Wix-based site lacked accurate content and imagery, failed to reflect the company's advancements, and did not adhere to SEO best practices, user experience standards or optimal speed.

To address these challenges, our team initiated a collaborative brainstorming session with Valence Industrial's marketing and sales departments. This meeting allowed us to understand their vision and identify key requirements for the new site. We meticulously planned the site's structure, focusing on essential pages, content accuracy and high-quality imagery that showcased their diverse and innovative projects.​

The result is a custom-built website that authentically represents Valence Industrial’s capabilities as a contract manufacturer and commitment to excellence. A Request a Quote call-to-action is prominently featured throughout the site, facilitating seamless engagement with potential customers. Additionally, the new website has streamlined lead management within their HubSpot CRM, enhancing operational efficiency and supporting continued growth.

Curly's Custom Meats, a family-owned business since 1961, partnered with us to develop a new website, logo, brand messaging, and promotional strategy as they expanded their butcher shop and opened a new retail store and deli.​

To accommodate their growth, we implemented a phased approach to the website development, aligning it with the opening of their new retail store. Collaborating closely with Curly's team, we focused on content creation, custom imagery, and drone footage that showcased their expanded facilities. The new site features e-commerce capabilities and online forms for meat processing orders, enhancing customer experience and streamlining operations.​

Our promotional strategy centered around the grand opening events, leveraging the new website and digital platforms to generate excitement and attract customers. But don’t just take our word … hear from them: “The Marketing Essentials team has been detailed, available, and outside-the-box thinkers. Our customers have quickly utilized our new online ordering forms, which have already saved us many employee hours on the phone … Our partnership with Marketing Essentials is paying dividends.” – Josh Schmerge, Curly’s Custom Meats​

Community First Solutions (CFS) Senior Living, part of the nonprofit Community First Solutions network, operates four communities: Westover, Berkeley Square, Montage Mason, and The Patterson. CFS partnered with us to address challenges such as differentiating Berkeley Square and Westover, improving lead generation and enhancing their overall digital presence.

We consolidated their separate websites into one unified platform that clearly showcased each community’s unique offerings. By focusing on user-centered design, interactive floor plans and engaging photography, we created a site that guided visitors effortlessly through their decision-making process.

Our SEO strategy boosted search visibility while working alongside targeted digital ads to drive traffic and generate leads to fill occupancy. By integrating their HubSpot marketing platform and Aline CRM, we supported them in streamlining their processes so they had real-time insights to make data-driven decisions to drive continued growth and acquisitions.