iTeos is a clinical-stage biopharmaceutical company specializing in targeted immunotherapies for people living with cancer; important work, driven by vision and pursued with precision. What they were looking for was nothing less than a partner with as much experience in messaging and storytelling, as developing an extensible and accessible new website.

To re-envision and reposition the brand and better tell its story, we undertook a comprehensive brand redesign, from the logo and core brand identity, to corporate presentation decks, collateral, and a fully custom website design. The challenge was to develop a large-scale, holistic brand identity that effectively and decisively communicates their capability and sense of mission, and make a more positive impression on their existing and potential partners, team and audience.

Myalgic encephalomyelitis, also known as chronic fatigue syndrome (ME/CFS), is a debilitating disease that is underdiagnosed, underfunded, and not well understood. The Solve ME/CFS Initiative (SMCI) was launched to actively engage the entire ME/CFS community with the two-pronged goal of improving knowledge of its causes and aggressively expanding funding to support research that will lead to the discovery of safe and effective treatments.

Owl’s Head was asked to build a website from the ground up that would speak to those with the disease and inspire them to register and contribute to the databank. An important feature of the site would be an interactive tool that would allow those living with the disease to answer questions about their day-to-day experiences and ultimately get a picture of how the disease was impacting their life. The site needed to be compelling, clear, and approachable, expressing a “we-get-it” empathy for patients, with an easy and intuitive interactive feature.

Lyme Disease is a serious disease with serious consequences. It is also preventable. The rate of reported cases of Lyme Disease in the state of Maine has seen a staggering increase since 2015. At Owl’s Head Solutions, many of our employees live right here in Maine so Lyme Disease has become part of everyday life for our families. We wanted to use our strategic and creative skills to design an interactive website to help Mainers understand their risks and the protective measures they can take to reduce their chance of exposure.

Evoke KYNE, a specialty health communications agency, has seen astounding growth since they opened their doors in 2009. Having re-positioned the company, expanded globally and taken on significant projects with healthcare giants such as the CDC Foundation and The Rockefeller Foundation, they were in need of a rebrand that truly reflected the importance of their work, the impressive credentials seen in their portfolio and the expertise and professionalism that their clients value in their work—all of which is dedicated to helping improve and save lives.

Other than their logo, which has built brand equity through the years, we were asked to provide a comprehensive redesign of the Evoke KYNE brand, including top-level messaging, a capabilities presentation, a library of iconography, business cards, a relaunch of their website and an internal brand playbook to ensure consistent communication of their mission throughout the organization.