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Simple Machines Marketing

Simple Machines is a B2B marketing agency that helps service, technology and manufacturing companies generate top-line revenue. We use marketing and sales automation to optimize campaigns and close more deals.

HubSpot Gold Partner

HubSpot Top Digital Agency Chicago

Databox Premier Partner

Multiple Clutch Award Winner

Content & Email Marketing, Conversion Rate Optimization (CRO), Creative & Branding, Data Analytics, Migration Support, Pay-per-click (PPC) Advertising, Search Engine Optimization (SEO), Web Design & Development, Website Maintenance
Chicago, Illinois, United States

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Featured portfolio items

Website Redesign for an Outsourced Solutions Provider

Total Solutions is an outsourced solutions provider that helps businesses in the Quad Cities area run efficiently. By helping save them time in their processes, Total Solutions enables their clients to get back to why they started their business in the first place.

When it came time to refresh their digital presence, Total Solutions trusted the same approach that they provide for their clients: outsourcing so they could focus on their core business offerings.

We worked with their team to develop a new website that would help them clearly articulate their wide range of services and provides clear opportunities to collect contact information for ongoing lead nurturing efforts.

In addition, we worked closely with their team to provide copywriting support, including developing messaging themes, providing sample copy and final website copyediting.

Work Completed:

Website Strategy

Messaging themes


Site Structure & Architecture Recommendations

Website Design Palette

Custom Website Design

Website Copyediting

Inbound Channel Plan

Base SEO Setup

Website Strategy, Design and Development for Scale-as-a-Service Platform

As the industry’s only Scale-as-a-Service platform, Sales Assembly helps leading B2B tech companies like Upwork, G2 and Gong to scale better, faster and smarter.

When Sales Assembly approached Simple Machines, their business that started as a simple community for Chicago tech companies had transformed into a national, all-inclusive membership model delivering everything from certifications and resources to advisory and more.

The Sales Assembly team knew they needed a new website that would simply and effectively tell the story of how their unique offering helps tech companies scale. They were also looking for a fresh, engaging design that would appeal to the forward-thinking B2B tech market.

First, we worked with Sales Assembly to create a new site architecture and wireframes built around the key pillars of their Scale-as-a-Service platform. From there, we crafted a design that used a mix of bold colors, images and illustrations to bring their story to life. By developing the new site on WordPress and optimizing for search, we were able to deliver a site that Sales Assembly can rely on to attract and convert new members for years to come.

Website Strategy


Site Structure & Architecture Recommendations

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