Abacum, a company in the financial sector, hired us to increase traffic and conversions on their website and to improve their editorial experience. We conducted thorough UX and SEO audits, identifying several technical and content issues. We discovered that their website, built on Webflow, lacked a proper version control system and limited the ability to have multiple editors working simultaneously.

We decided that the best solution was to migrate the website to WordPress. We worked closely with Abacum to develop a detailed migration plan and to rebuild most of the user interface. After the migration, Abacum signed up for a long-term maintenance plan with us.

As a result, Abacum's conversion rate increased from 0.13% to over 1%, and the Abacum team gained autonomy thanks to a new, more enjoyable, and reliable editorial experience. Additionally, the design/UX became consistent across the website, and Google stopped penalizing the website for its poor performance.

8Belts needed a custom e-commerce solution that integrated with the API of their existing platform and allowed for monitoring the performance of their sales network. We developed a custom WooCommerce plugin to manage the product catalog logic and ensure a smooth transmission of purchase details. We simplified the purchasing process and enhanced the user experience on the checkout page. Additionally, we integrated the site with Holded to automate invoice generation. Since implementation, we have maintained a maintenance contract with 8Belts, suggesting improvements and developing new features. As a result, efficiency and conversion rates have improved, providing sales agents with a clearer view of their performance.

Quisto, a B2B food and beverage distributor, was struggling with its slow and outdated WooCommerce site. We decided to improve the existing site in three phases, prioritizing tasks based on their impact and required effort. We moved the business logic to a custom plugin, implemented Object-Oriented Programming and SOLID principles, and optimized asset compilation and deployment. We removed redundant plugins, updated to the latest versions of PHP and MySQL, and improved critical areas of the site. We maintained existing functionalities and introduced new complex features, enhancing the user experience. As a result, Quisto's site experienced a significant increase in conversions and improved customer experience, especially on mobile devices.