Abacum
Abacum, a company in the financial sector, hired us to increase traffic and conversions on their website and to improve their editorial experience. We conducted thorough UX and SEO audits, identifying several technical and content issues. We discovered that their website, built on Webflow, lacked a proper version control system and limited the ability to have multiple editors working simultaneously.
We decided that the best solution was to migrate the website to WordPress. We worked closely with Abacum to develop a detailed migration plan and to rebuild most of the user interface. After the migration, Abacum signed up for a long-term maintenance plan with us.
As a result, Abacum's conversion rate increased from 0.13% to over 1%, and the Abacum team gained autonomy thanks to a new, more enjoyable, and reliable editorial experience. Additionally, the design/UX became consistent across the website, and Google stopped penalizing the website for its poor performance.