This was a ground up refresh of the brand that had not changed since 2000. This well overdue industry leading brand update was carefully constructed to represent diversification, innovation and evolution. Aria was initially a telecomunications provider, proudly the lead distributors of Ericsson-LG and iPECS products. Since the businesses inception, Aria have grown in a full scale technology provider offering a suite of IT and Telecommunications products and services. The original branding and website didn’t age well or align with their current audience and new prospects.

The new brand utilises a colour pallette of carefully crafter symphonies of colour, cascading abstract shapes and gradients. Consisting of electric blues, magenta’s and rich purple to evoke an agile, progressive, fun and tech savvy business. Aria’s new logo ultimately represents connection with four joining circles symbolising peet to peer or business to business activity. The symbols teselate seamlessly and run in parrallel in reference multiple technologies working together harmoniously. Stern yet simple typfaces and free flowing uncluttered and targeted design ensures information is clear and easily absorbable.

Stealth Design was enlisted to renew the existing branding with a fresh logo, website and marketing collateral to align with their audience. Blurring the lines between large corporate business, small community agency and childcare health departments; the new branding borrows from the old and wraps it up in new packaging. The playful colours and patterns offer added versatility for future expansion and divisions, accompanied by clean and impactful typography. Creating Links serves a vast yet targeted multicultural audience; with Arabic and African culture at centre focus. The new brand had to be culturally friendly, accepted, warm and trusting.

The logo was created by taking inspiration from Arabic and African symbology, colour coordinated to represent different cultures coming together and added elements of family, love and child friendly design elements.

Roncut has receieved many “mid-life” updates throughout the years before deciding to re-brand the business as well as redevelop the website. The goal was to create a new brand that embodies today. Roncut now manufactures their own custom range of dedicated bricklaying products. They needed a brand that speaks to their masculine audience and aligns with both their new and existing customers. With strong deep yellows, assertive blacks and simple, yet effective teselating patterns come together to position themselves as key players within the construction industry.

The re-brand was also accompanied by a new feature rich E-commerce website which includes POS (Point of sale) system integration and comprehensive filtering and easy shipping features.

Strategy, branding and website design.