Levelscape.com approached That Funny Agency with a need to optimize their digital engagement strategies to better serve their target demographic. Our work encompassed a holistic overhaul of their web presence, including the integration of advanced marketing tools like PicReel and Active Campaign for cart abandonment recovery and marketing automation, respectively. We also enhanced their CRM capabilities with Salesforce integration and improved tracking with Google Analytics and Google Tag Manager. This enabled Levelscape to have a more responsive and data-driven approach, greatly improving user interaction and backend management on their WordPress platform. This strategic upgrade aimed to enhance visitor retention and conversion, essential for their growth in a competitive market.

GradPlan.org underwent a transformative rebranding and web optimization by our team at That Funny Agency. We conducted extensive stakeholder interviews and focus groups to develop a streamlined user journey tailored for recent high school graduates. This strategic overhaul included a complete content taxonomy revision, elimination of redundant content, and enhancement of the homepage and Program Finder. We utilized a robust suite of tools like Klaviyo, CrazyEgg, and various Google marketing solutions to ensure a comprehensive digital presence, catering to the specific needs of the educational sector. We also rebranded them from summerhub.org to gradplan.org using our branding and marketing expertise with survey, testing and more.

When Delta Star came to TFA, their website lacked proper back end optimization, and the front end was riddled with ADA compliance issues and a lackluster user experience. We streamlined the back end with our elegant code, leading to 35% faster average page load times. In our redesign of the front end, we streamlined the navigation and created more visually distinct iconography, to help users on their journeys.