We redesigned the SKL Group of Camps website to bring its different Botswana accommodation experiences into one clear digital platform. The site needed to present wilderness campsites, safari camps, Crocodile Camp, destinations, and travel experiences without making the portfolio feel fragmented.

We created a more structured browsing experience that helps visitors understand the different ways to stay with SKL, explore the destinations around each property, and move naturally toward booking. The result is a more cohesive website that gives each camp its own identity while keeping the wider SKL brand consistent across the full portfolio.

We redesigned the Crocodile Camp Safari & Spa website around three core areas: Experiences, Accommodation, and Travel Information. The goal was to make the property easier to understand while giving visitors clear pathways to explore what they could do, where they could stay, and what they needed to know before travelling.

We created a more structured digital experience that brings together the camp’s rooms, safari activities, spa, dining, events, and practical travel information without overwhelming the visitor. The result is a clearer, more cohesive website that better reflects Crocodile Camp’s role as both a Maun hospitality property and a gateway to Botswana travel.