Webb Marketing is a digital agency specialising in the hospitality sector.
We help accommodation providers, hotels, and serviced apartments grow their direct bookings through strategic SEO, high-performance websites, and dependable site maintenance. Our approach combines data-driven search optimisation with custom web development tailored to your guests’ needs. Whether you're looking to boost visibility, improve user experience, or keep your site running smoothly, we offer practical solutions that deliver measurable results.
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The client is a budget hotel in Newcastle, and needed a site built quite quickly.
It needed to act as a sales funnel and integrate with their channel manager for bookings, rates, and payments.
We enhanced the booking process, making it easier, and quicker to get to checkout, more calls to action, and SEO integrated during the build.
This client had changed channel managers several times in the past 2 years. They'd had their own website, which did not work well. Then they tried a Channel manager website, which had no functionality or design features.
The client was due to change channel managers again and we suggested we build them a site that works well, integrated with their channel manager and we could get built in 2 weeks (their deadline).
This client already had a website with us for their corporate short-let accommodation.
As they started moving towards leisure stays, they also wanted a website specifically targeting a leisure audience in those locations.
We kept some of the brand identity of the original site, but ensured the content and SEO were aligned with he business objectives.
