When it comes to WordPress themes, there’s a crowded marketplace out there that can often feel difficult to navigate. Yet, at the end of the day, all site owners want to have is a stunning, functional website and an easy path to get there.

Sifting through the thousands of themes in existence today is a daunting task, and finding the right one for your website is just part of the challenge. No one wants to trust their portfolio, online magazine, or e-commerce site to just any formulaic theme. Making sure it’s well designed, well coded, and vetted by the WordPress community adds another dimension of complexity to an already exhausting process.   

One of the reasons WP Engine acquired StudioPress this past June was because its impressive catalog of themes are based on the world’s most popular theme framework, Genesis. We were attracted to StudioPress because we wanted to make its themes more accessible to customers and invest in an expansion of those themes.

Today, we’re adding to that vision by bringing Array’s themes, as well as the associated Atomic Blocks, into the WP Engine family. Array is trusted by brands such as Dropbox and TED, and for nearly a decade, its theme collection has been used by thousands of designers, photographers, writers, and a wide variety of creative professionals for beautiful, out-of-the-box themes that combine a sophisticated design look with robust functionality in an engaging layout.

More recently, Array’s Atomic Blocks library has emerged as a go-to source for creative, easy-to-use Gutenberg blocks that leverage the new WordPress editor. Atomic Blocks is the most popular and most downloaded library of beautiful, responsive, and customizable blocks for Gutenberg. It allows users to add great-looking elements to their web pages at significantly reduced turnaround times that convert at higher rates, all without touching a line of code.

As we continue to expand our portfolio of Genesis-based themes, we’ll look to the style and design look Array has employed so successfully to create themes that deliver a new level of value and agility for WordPress users and businesses of all sizes. And as we continue to help our customers lead with Gutenberg, we’ll employ Atomic Blocks in more of the new themes we’re adding to the Genesis universe.    

Today, design is just as important to a theme as the code that’s used to build it. This is true as more and more businesses compete on the basis of a compelling user experience, where design aesthetic and intuitiveness of the site are core differentiators. If that’s lacking, potential customers will go elsewhere.   

At WP Engine, we’ve realized this is just as important as the speed and SEO that helps you show up in search rankings, or the analytics and targeting features that help you cater to narrower sets of demographics. Great-looking websites are the basis of effective digital experiences, and with our acquisition of Array, we’re bolstering our ability to arm our customers with the tools they need to create the best sites on the web.   

Another aspect of this acquisition is the talent we’re adding to further strengthen our theme capabilities. Array’s founder Mike McAlister, a pillar of the WordPress community, will join WP Engine, adding his creative skills to a number of the exciting projects we’re working on. John Parris, who contributed to Array Themes and has extensive WordPress experience, has also joined WP Engine.

We’re excited about all of these developments—the new styles we’ll be incorporating into future Genesis themes, the added ease and functionality we’ll be able to provide for Gutenberg, and the addition of Mike and John to our team. But most of all, we’re looking forward to the great-looking websites our customers are going to build, as we continue to find new ways to help them win online.