“It’s better to try it the right way and fail than to coerce the wrong partner to join you through deception,” said WP Engine CTO and Founder Jason Cohen in a recent article he wrote for Fortune.com.

In response to the question, “what’s the best way for young startup owners to develop relationships with angel investors?” Cohen discussed some of the best practices to abide by when looking for the right angel investor.

The verdict — stand out from the crowd (if you can), be helpful, and don’t lie.

“Like all relationships, the best ones are where you are your true, honest self, together with your worries and fears and anxiety. It’s okay to show vulnerability,” said Cohen.

He added, “If the investor can’t understand and accept the truth when the truth is told, that’s not a ‘partner’ you want in your corner anyway.”

Read the full Fortune article: This Is What Happens When You’re Not Honest With Investors.