WP Engine’s ultra-scalable caching layer EverCache helps make your site ridiculously fast and scalable using advanced server side optimizations. However, when you couple our server side optimizations with the benefits provided by the WP Rocket plugin, the result can be blazing fast load times, resulting in lower bounce rates, higher conversion rates, and better search rankings (especially on mobile searches).
Think of speeding up your website like racing in the Tour de France. You can’t shave your legs and win the Tour de France, but there hasn’t been a Tour de France winner in the last 10 years who hasn’t shaved their legs. Every little bit helps.
Because WP Rocket makes it so easy to implement front end speed optimizations, we’re proud to announce that it is the newest addition to our WP Engine Preferred Plugin Program!
I thought WP Engine bans caching plugins?
Now, some of you might be saying, “Wait just a minute…isn’t WP Rocket a caching plugin? Aren’t those disallowed on WP Engine?” And, the answer to both of these questions is “yes.”
The reason WP Engine bans most caching plugins is because most caching plugins conflict with our bundled EverCache technology.
But WP Rocket has gone through great efforts to optimize and tune their plugin for our platform. When you install WP Rocket on the WP Engine platform, they deactivate the parts of their plugin that conflict with our EverCache technology. You get all the front end optimization options of WP Rocket *and* the benefit from our server side optimizations with EverCache.
Installing and testing WP Rocket
We suggest you use our one-click-staging feature (look in the “WP Engine” link in wp-admin) to create a copy of your site. You can make a backup of your site at this time as well. From there, install the WP Rocket plugin and it will auto detect that you’re on WP Engine and exclude the caching functionality of their plugin. There’s even a special 20% discount for WP Engine customers when you visit this link!
Once you test out your site in staging, you can then push to production and use the backup you created above to roll back if anything goes wrong. WP Rocket also offers support for their customers to help with optimizing their plugin’s settings.
Is this worth my time?
If you have a site that is generating ecommerce transactions, leads, or ad revenue, speeding up your site can be a great way to boost your revenue. Using WP Engine and WP Rocket together can help you speed up your site to reduce bounce rates, increase conversion rates, and improve SEO.
If these things are important to your site, projects like using WP Rocket to streamline your site can have big impacts on your bottom line.