AUSTIN, Texas – Sept. 3, 2019 – WP Engine, the WordPress Digital Experience Platform, today announced WP Engine Site Templates, a new site builder that freelancers, small agencies and marketers can use to quickly create beautiful, online sites using curated themes that are integrated with HubSpot’s all-in-one marketing tools. The first WP Engine Site Template bundles HubSpot’s WordPress plugin, a free plugin that includes lead capture tools like forms, pop-up forms, live chat, and an integrated free contact database (CRM), nine premium StudioPress themes and Genesis, the world’s most popular WordPress theme framework to offer a quick WordPress site build. 

Saving Time, One Click At A Time

For freelancers, small agencies and marketers time is of the essence. The sooner they can get a site spun up for a client, the sooner they can either customize it or move on to the next revenue-generating project. For a skilled freelancer or agency developer a typical site build — after spinning up the site, downloading the plugins, downloading and configuring the themes — can take two hours or more. The WP Engine Site Templates bring that down to around seven minutes. 

Site Building In Three Clicks

Instead of hunting around the web, searching and clicking endlessly, WP Engine Site Templates helps freelancers and agencies spin up a site in around four clicks. From there, developers can select one of nine StudioPress themes: Revolution (activated), Monochrome, Authority, Essence, Magazine, Altitude, Infinity, Breakthrough, and Genesis Sample Theme; and use the installed HubSpot plugin for WordPress to a new site environment. Since the WordPress site is integrated with HubSpot’s marketing tools, developers don’t need to manually setup and configure the form, live chat or pop-up form to match the styling—it’s done automatically. The template further bundles the Genesis Framework, the world’s most popular WordPress theme framework combining design, layouts, SEO, performance, interoperability/modularity and support. 

WP Engine + HubSpot = A Powerful Partnership

This announcement builds on the WP Engine partnership with HubSpot. In June, the two companies announced that they were bringing more powerful, free marketing tools to WordPress users by integrating the updated HubSpot WordPress plugin with all of WP Engine’s StudioPress themes. This announcement takes that promise a step further to bring you a site in about seven minutes that pairs the world’s most popular CMS with HubSpot’s top-rated set of marketing tools so you can more quickly get started growing your business.

“WP Engine Site Templates will allow WP Engine customers to quickly launch beautiful and functional WordPress sites in minutes, so they can begin building rich digital experiences and immediately utilize the functionality provided by HubSpot’s technology and StudioPress themes,” said Lisa Box, Vice President of Strategic Alliances at WP Engine.

For more information about the WP Engine Site Templates, go to https://wpengine.com/site-templates/. 

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There are 2 comments

  • Matt on
    September 3, 2019 at 10:49 pm

    I’m not sure how this is useful or who this is targeted to? It literally saves maybe two or three clicks, and is only really useful if you’re already a Hubspot user, which most of us are not. I hope there are some better templates coming soon, or better yet, give us the ability to make our own!

    Reply
    • David Vogelpohl on
      September 4, 2019 at 9:16 am

      Hey Matt. This is David with WP Engine. Thanks for sharing your thoughts and suggestions.

      As an FYI, we do indeed have more site templates planned and have discussed opening up the ability to create your own custom site templates. More to come on all that, but the general idea of site templates is to give you a great starting point for building a new site.

      In the HubSpot site template, I’d argue this is more than saving a few clicks. For those who use HubSpot (or need a CRM & could use HubSpot), the HS site template includes the HS plugin and a collection of premium themes which the HS plugin is specifically optimized to work with. Those themes also include an automatic demo content installation wizard that aids in setup by loading in pre-designed blocks & demo pages in seconds.

      Of course, you can also use a custom theme or another 3rd party theme as well.

      Again, site templates are designed to be starting points for getting a project done more quickly. In this case, the HS site template allows you to launch a HS-powered site with the HS plugin pre-installed and complimentary themes.

      For some folks, this particular site template might not save you that much time (depending on how you build), but for others the collection of these integrated tools at your fingertips is a valuable time saver.

      We’re looking forward to releasing new site templates addressing more build-cases in the future, so perhaps we’ll release a template that’s helpful for you. If you have any ideas on helpful tech stacks for future site templates, we’d be happy to hear!

      As for “create your own templates”, I’ll make sure to pass along your vote to the product team 🙂

      Thanks again for your feedback and suggestions! I hope this was helpful.

      Reply