WP Engine Webinars
The Keyword Collapse
WP Engine Webinars
The Keyword Collapse
Your Questions, Answered
In part two of our The Keyword Collapse series, your questions take the lead. Join WP Engine SVP & CMO, Darcy Kurtz, and Conductor CPO, Wei Zheng, for a 30-minute interactive chat about your biggest AI-driven SEO challenges. Get tactical advice, future-proof frameworks, and audience-driven answers you can act on today.
Have a question you want answered? Simply respond to your confirmation email with yours after you register–we’ll prioritize questions submitted in advance.
Wednesday, October 29, 2025
12 pm ET
11 am CT
5 pm BST
For co-hosted webinars, I agree that WP Engine will share my personal information with Conductor, who may use this data to send me marketing materials.
What you’ll takeaway
Rethink SEO for an AI-first world: Why keyword volume is outdated and how prompts reshape strategy.
Optimize for AI discoverability: Practical ideas for content that earns citations in AI summaries.
Measure success in new ways: Frameworks for prompt performance, semantic alignment, and funnel metrics.
Align teams for tomorrow: Cross-functional tactics to prepare for shifting buyer journeys.
Darcy Kurtz
SVP & CMO, WP Engine
Wei Zheng
CPO, Conductor
Rebecca Berin
Sr Mgr, Organic Growth, WP Engine