The Keyword Collapse: Your Questions, Answered

Start Date and Time
Location
Virtual
Duration
30 min
SEO and AI webinar

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In part two of our The Keyword Collapse series, your questions take the lead. Join WP Engine SVP & CMO, Darcy Kurtz, and Conductor CPO, Wei Zheng, for a 30-minute interactive chat about your biggest AI-driven SEO challenges. Get tactical advice, future-proof frameworks, and audience-driven answers you can activate today.

Key takeaways

  • Rethink SEO for an AI-first world: Why keyword volume is outdated and how prompts reshape strategy.
  • Optimize for AI discoverability: Practical ideas for content that earns citations in AI summaries.
  • Measure success in new ways: Frameworks for prompt performance, semantic alignment, and funnel metrics.
  • Align teams for tomorrow: Cross-functional tactics to prepare for shifting buyer journeys.

Featured speakers

  • Darcy Kurtz

    SVP & CMO

    WP Engine

  • Wei Zheng

    CPO

    Conductor

Best for: SEO leaders, content strategists, and marketers preparing for AI-driven search.

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