You’re Creating Great Content. Here’s Why You Can’t Prove It.

Unlock Real Insights with Content Performance Analytics

Your content gets traffic, but can you prove it’s actually working? In this 45-minute webinar, Jason Konen of WP Engine and Dragos Gal of TWIPLA walk through a practical framework for understanding what your audience is really doing, where content loses attention, and whether it’s driving the outcomes that matter to leadership. No product pitch–just a framework you can use immediately.

What You’ll Leave With

• Why the metrics you’re already tracking can’t answer the questions leadership is asking, and what to use instead
• What behavioral signals reveal and how to translate them into the language leadership actually responds to
• A four-objective framework for connecting content performance directly to the business outcomes that matter
• One concrete starting point this week–no analytics overhaul, no new tools required

Featured speakers

Who Should Attend

• Content strategists and digital leads who suspect their analytics aren’t telling the full story
• Digital marketing teams who need stronger data to justify content investment
• Any team that publishes content and struggles to prove it’s working to leadership