Creating a Responsive Digital Experience
When building a website, one of the most important elements to consider is User Experience (UX). This refers to the way users interact with your website, and the kind of digital experience they’ll have. However, without an understanding of the latest digital trends, it can be hard to create a positive experience.
A responsive digital experience is one that aims to meet the needs of all your users, no matter what device they’re using to access your website. By creating a responsive environment, you’ll not only provide a superior UX, but also improve your chances of ranking highly on Search Engine Results Pages (SERPs).
In this post, we’ll introduce responsiveness and explain exactly what it means in web design. Then we’ll talk about what you can do to offer a more responsive experience to your visitors. Let’s get started!
What Does ‘Responsive’ Mean?
A ‘responsive’ digital experience is one that makes it easy for website visitors to read and navigate your website, no matter which device they’re using. This means that whether they’re on a desktop, tablet, or smartphone, visitors can enjoy your content with minimal need for adjustments on their end.
For example, some non-responsive sites require users to scroll down on their mobile phones if they want to see the entirety of your site’s home page. On a responsive site, the homepage would automatically resize to better fit the mobile phone’s screen, and enable a smoother, more enjoyable digital experience.
Creating a Responsive Website
By now, it should be clear that responsive web design is critical for all website owners. If you want your site to succeed, you need to make it possible for users on any device to navigate your pages seamlessly.
What’s more, the number of people using mobile devices to access the internet is growing steadily. If you want to keep up with the competition, your site has to be ready for those mobile visitors. Finally, mobile responsiveness is now a necessity if you want to rank highly in search engines.
How to Make a WordPress Site Mobile Responsive
Aside from maintaining your position on SERPs, a responsive site offers numerous benefits. These include faster web pages (since responsive web design relies on caching), lower maintenance requirements, and more mobile traffic.
Fortunately, you can reap all of these benefits by making your WordPress site responsive. Check out this WP Engine resource page for a more in-depth explanation on how to make your WordPress site responsive.
Responsive WordPress Themes
Perhaps one of the easiest ways to create a positive digital experience is by using a responsive WordPress theme. This type of theme includes all the features necessary for truly responsive web design, and makes it easy to implement that functionality a matter of minutes.
Fortunately, there are plenty of responsive WordPress themes to choose from. This means you don’t need to settle when it comes to picking a high-quality theme for your site.
Responsive Website Content
When it comes to making a website responsive, you need to consider all of its major elements. This includes text, of course, as well as images, videos, and other media. Each of these components needs to be optimized and made responsive.
By creating fully responsive content, you can improve your pages’ loading times, and boost your site’s rankings on SERPs. This will help to improve the overall digital experience for your visitors.
Images and media files take up 63% of an average website’s bandwidth, which means these files must be optimized and compressed to save space. This can improve your pages’ loading times, which is particularly crucial on mobile devices.
To optimize your images, you’ll want to consider each one’s size, quality, and placement. You’ll also want to keep in mind that various search engine optimizations, such as alt text and title tags, will play a role. Read the WP Engine guide to learn more about the process of image optimization.
Just as text and images need to respond appropriately to the device being used, so too should videos. In fact, video responsiveness is one of the key indicators of how mobile-friendly a website really is.
This is where responsive video layouts come in. These are layouts that are flexible enough to conform to any mobile device, while not interrupting the quality of the media being played. There are many ways to ensure this experience for your visitors, and you can use specialized media players and WordPress themes to get the job done easily.
Responsive Text/Page Copy
Since text is the main component of most websites, it naturally must be tweaked for mobile users as well. This will involve optimizing various elements of your site’s text, such as its size, length, and font family.
A few best practices to keep in mind when creating responsive page copy are vertical rhythm and readability. In other words, the goal with responsive text is to provide legible and readable copy across all devices.
Responsive & Mobile-Friendly WordPress Plugins
Responsive web design is about more than just aesthetics. In fact, it’s mostly concerned with usability. This is where responsive and mobile-friendly WordPress plugins can help you out.
Responsive plugins such as Jetpack and AMP for WP make it quite easy to create a mobile-friendly experience for your users. These plugins offer numerous features, including shortcodes and caching, that can quickly turn your website into a fully responsive one.
Last but not least, responsive advertisements are just like any other mobile-friendly element on your website. They’re digital ads that conform to the screen size of whatever device a viewer is currently using.
More importantly, responsive advertisements make it possible for users on any device to interact with the ad as fully as a desktop user can. These ads can be used successfully on any website, although they’re particularly crucial for sites that have a large percentage of mobile users.
Enhance the Digital Experience with a Fast & Responsive Site
Here at WP Engine, we can help you create a site that fits your audience’s needs, and boasts optimal speed and security. You can learn more about our services by visiting the plans page!