Drive Your Digital Marketing Strategy in 2021 (On-Demand Webinar)

How do you develop a marketing strategy in the age of disruption? While all of our plans were turned upside down in 2020, and 2021 remains uncertain, evolving your marketing strategy may seem impossible. 

But as you’re planning for the new year, there are new approaches you can adopt, like looking beyond the old channel-based PESO (paid, earned, shared, owned) model and examining a people-centered framework, which focuses on Attention, Intention, and Mention.

Watch this informative on-demand webinar to learn more about adding a people-centered framework—one that aligns with your customer’s journey— to your marketing strategy going forward. Innovative examples are featured, including several from Pepco Holdings, a leading public utility company that is doing it right.

Duration: 1 hour, 1 minute (including Q&A) 

What you’ll learn:

  • The new framework for marketing strategy and why it’s more relevant than ever
  • How to measure success and communicate with leadership
  • Examples directly from a leading public utility company that is doing it right


Our Expert Speakers:

Anthony Shop
Chief Strategy Officer and Co-Founder Social Driver

Anthony sparks innovative campaigns as Co-founder and Chief Strategy Officer of Social Driver and convenes digital leaders as chairman of the National Digital Roundtable. He is passionate about marketing and teaches at The George Washington University, Sacred Heart University, and The Washington Campus.

Nicole Paul
Digital Communications Specialist Pepco Holdings Social Driver

Nicole is an experienced marketing communications specialist who has led digital initiatives in the utilities and pharmaceutical industries. At Pepco Holdings she has spearheaded innovative initiatives to connect with customers and the community.

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