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Guild consolidates its platform for career mobility
Athletics built Guild a headless Next.js site on WP Engine, winning a Webby Award for Best Employment Website.
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1
unified platform, down from 3
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New
streamlined editorial experience
Client ProfileA career platform simplifies its foundation
- Client Site
- guild.com (opens in a new tab)
Guild is a career opportunity platform focused on driving mobility by connecting employees with education and career advancement opportunities. They needed a site that balanced branding, storytelling, and function.
Athletics, now a part of Lippincott, built a headless Next.js site powered by a custom WordPress theme and plugin.
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The ChallengeStorytelling that showcases real value
Guild needed an accessible, visually engaging site that balanced branding and storytelling while clearly showcasing the value of its career mobility resources.
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The SolutionA headless, modular foundation
Athletics built a headless Next.js front end on a custom WordPress theme and plugin using Gutenberg blocks and WP Engine’s Headless Platform, enabling a modular content approach for flexible storytelling.
Guild’s rebranding efforts include a dynamic website that elevates the user experience while reducing the complexity of its previous site by condensing three platforms into one. This streamlines the editorial experience, giving their team more power and control over the content they create.
Athletics developed a theme and plugin that embraces the WordPress block system and headless stack.
Head of Creative Technology, Athletics
