Invest Puerto Rico fuels growth with a world-class website

ExpandTheRoom moved Invest Puerto Rico from Webflow to a custom build on WP Engine.

  • 167%

    increase in organic search traffic

  • 22%

    decrease in average page load time

Invest PR home page screen shot

Client ProfilePuerto Rico’s economic development agency goes global

Client Site
investpr.org (opens in a new tab)
Products
  • Managed Hosting Platform

Invest Puerto Rico is a public-private organization working to develop Puerto Rico into a world-class destination for business. InvestPR works closely with the Department of Economic Development and Commerce, government agencies, trade organizations, and others to encourage investment across Puerto Rico and help new companies establish a presence on the island.

InvestPR needed a post-pandemic digital relaunch to better support its marketing and lead-generation goals for a global audience, available in multiple languages.

ExpandTheRoom led the migration to WP Engine and built a custom UX on our enterprise platform.

  • The ChallengeA post-pandemic digital relaunch

    InvestPR needed a faster, better-designed site to support its marketing and lead-generation goals, moving away from a platform that limited its flexibility.

  • The SolutionOpen-source flexibility, purpose-built

    ExpandTheRoom migrated the site to WP Engine’s enterprise platform, with WP Engine’s team handling server-side security so the agency could focus on design.

    The agency included information and messaging to attract potential companies of interest worldwide, identified key opportunities to streamline site content, built a visual identity aligned with InvestPR’s branding, optimized the site for improved performance, and integrated third-party tools such as Salesforce, analytics tracking, and translation services. 

ResultsFaster pages, longer visits

Beyond the traffic and speed gains, visitors are staying longer and leaving less often — signs that the new site’s design and performance are working together to keep global investors engaged.

  • 13.4%

    increase in session duratio

  • 6.5%

    decrease in bounce rate

That’s so important for us as we focus on the user experience and custom development needs. Having this level of support from a technical perspective makes our creative work that much easier.

James Cole ExpandTheRoom, Founder and CEO

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