Brooklyn Org builds a platform for community storytelling

Teal Media built Brooklyn Org a custom WordPress theme, growing search visibility 120% on WP Engine.

  • 120%

    increase in Google search visibility

  • 70%

    increase in site engagement

Brooklyn Org home page screen shot

Client ProfileBrooklyn’s only public philanthropy rebuilds

Client Site
brooklyn.org (opens in a new tab)
Industry
Nonprofit

Brooklyn Org, the first and only public philanthropy organization dedicated to Brooklyn, works across a large network of local nonprofits and wanted a site that could attract a younger generation of supporters.

Teal Media built a custom WordPress theme with a library of flexible components, designed around themes of community, equity, and neighborly support central to Brooklyn’s identity.

  • The ChallengeReaching a younger generation of supporters

    Brooklyn Org needed a new website to attract a younger generation of supporters, with a design that authentically reflects Brooklyn’s identity and mission.

  • The SolutionA custom theme built around community

    Teal Media built a custom WordPress theme and an extensive library of flexible components, framing the design around community, equity, and neighborly support.

ResultsA platform for over 100 organizations

The finished site now elevates storytelling for a broad network of partner organizations across dozens of Brooklyn neighborhoods, functioning as a shared platform for community narratives, philanthropy, and fundraising.

The project earned a Webby Award in the Community category.

  • 18%

    increase in audience growth

  • 100+

    partner organizations represented across 70 neighborhoods

WP Engine’s reliable managed hosting for WordPress gave us a stable, high-performance foundation to build on—delivering a fast, responsive experience for all site users.

Joey Hernandez Senior Developer I, Teal Media

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