Gregory Jewellers modernizes its digital storefront

Frank Digital migrated Gregory Jewellers from Magento to a fast, beautiful WooCommerce site on WP Engine.

  • 69%

    increase in time on site

  • 48%

    increase in users and pageviews

Gregory home page screen shot

Client ProfileFine jewellery needing a new eCommerce experience

Client Site
gregoryjewellers.com.au (opens in a new tab)
Products

Gregory Jewellers, family-owned for more than 50 years, is Australia’s most recognized name in fine jewellery, historically built around an in-store retail experience. Operating several boutiques across the country, Gregory Jewellers needed a dedicated website to expand its eCommerce presence for a younger audience.

Agency ProfileLeading the full ecommerce build

Frank Digital is a digital agency in Sydney and Melbourne specialising in UX, web design, web development, eCommerce and mobile apps.

Their acquisition by Jaywing in 2018 means they have both analytics and design under one roof, enabling better decisions, faster. From data audits to testing with proprietary tools like Whisper and Almanac, if it can be done with data, Frank Digital can do it.

Agency Site
frankdigital.com.au (opens in a new tab)
Agency Partner
Advanced Partner

  • The ChallengeA legacy platform meets a younger audience online

    Gregory Jewellers needed to migrate off a legacy Magento site while improving security, UX, and uptime. Beyond technical stability, the brand required a complete UX overhaul to engage a younger demographic. 

    With nearly half of their clientele shifting to the 18–34 age range, Gregory needed a digital storefront capable of delivering a high-touch, seamless shopping experience that resonated with a new generation of online buyers, especially during the pandemic.

  • The SolutionA custom eCommerce build

    Frank Digital built custom search functionality on WooCommerce, optimizing images and JavaScript for speed, while WP Engine’s infrastructure and Global Edge Security supported the platform behind the scenes.

ResultsA site that keeps visitors engaged

The redesigned site cut bounce rates by 26% while lifting time on site and pageviews — gains that align with Gregory’s shift toward a younger audience, where consumers under 34 now account for 44.8% of all online sales. The site gained recognition and praise for its overall look and feel, and was shortlisted for a Site of the Day award. 

  • 26%

    decrease in bounce rate

  • 44.8%

    of all sales now from consumers under 34

Between our ability to build custom sites based directly on our clients’ needs, and the security, performance, and peace of mind that comes with WP Engine, it’s a combination that really sells itself.

Nick Miers Head of Delivery, Frank Digital

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