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WebDevStudios delivers speed and engagement for Freeman
WebDevStudios rebuilt Freeman’s website with WordPress Core Blocks, achieving a perfect Core Web Vitals score.
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100
Core Web Vitals performance score
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80%
decrease in bounce rate
Client ProfileA global events leader rebuilds for speed
- Client Site
- freeman.com (opens in a new tab)
- Industry
- Events
Freeman is a 97-year-old global leader in live events and brand experiences. Freeman delivers strategic in-person, virtual, and hybrid event solutions that build trust and loyalty between audiences and the world’s top brands.
Agency ProfileRebuilt custom site
WebDevStudios, founded in 2008, rebuilt the site with a custom block theme, replacing Elementor with native WordPress Core Blocks and optimizing performance with NitroPack.
- Agency Site
- webdevstudios.com (opens in a new tab)
- Agency Partner
- Strategic Partner
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The ChallengeA slow site held back a fast-moving brand
Freeman’s prior site suffered from slow page speed, an inconsistent editing experience, and recurring deployment problems, undermining a brand built on large-scale, fast-moving events.
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The SolutionA block-based rebuild, tuned for speed
WebDevStudios replaced Elementor with a custom block theme built on WP Engine’s managed hosting platform using WordPress Core Blocks. The agency added reusable patterns for consistency, and layered in NitroPack for caching, CDN delivery, database tuning, and lazy loading.
ResultsVisitors are staying, and exploring
Beyond the perfect performance score, Freeman’s rebuild sped up First Contentful Paint by 91% and roughly doubled the number of pages visitors view per session, while eliminating the deployment issues that had slowed the team down.
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91%
increase in First Contentful Paint
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2x
the number of pages viewed per session
The new website is like a dream come true.
Director of Web Growth, Freeman
