Vetting AI in '25: what's hype? What's help?

Vetting AI products in 2025: What’s hype? What’s help?

As AI continues to shape the tech landscape in 2025, developers are left wondering: which AI tools truly add value, and which are just hype? 

In this DE{CODE} session, WP Engine Senior Product Manager Luke Patterson is joined by experts from Elastic and Trew Knowledge to explore practical, high-ROI AI applications for WordPress. 

From AI-powered search and recommendations to real-world case studies, this presentation cuts through the noise and highlights the most promising ways developers can use AI to enhance their content and workflows. 

Watch the entire session to discover what’s actually working in AI—and how you can leverage it to streamline, scale, and supercharge your site!

Video | Vetting AI products in 2025: What’s hype? What’s help?

Panelists include:

Conclusion

Want to keep learning about AI and its impact on the future? Check out our guide to using AI for your business site or talk to a representative to learn how WP Engine is building AI tools to help our customers thrive online!

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