15 Inspiring Examples of Freelance Business Websites
A great website can win you clients as quickly as a poor website can lose ’em. The virtual equivalent of a storefront, your website presents a brand and a service that are distinctly and uniquely yours, and can affect whether a client wants to work with you or not.
But as a freelancer, how do you create a great website that wins you clients? We’ve gathered a list of top freelancers who make great use of their respective sites.
Here are 15 inspiring examples of freelance business websites to help you start thinking about your own site.
Technically a creative studio rather than a freelance site, Jennifer and Brian Bourn’s “Bourn Creative” has all the hallmarks of what makes a website attractive to clients. Unique value proposition (“We take a stand against mediocre results”), check. A prominent display of past projects, check. A strong, clear call-to-action, check. If you’re just making a freelance site, this one serves well as a guide.
If you’re searching for what a standard freelancer’s site should look like, take a peak at Carrie Dils’. Nestled beneath a bold headline is a short explanation of her experience, which builds rapport with potential clients right from the jump. And when clients are familiar and ready, she has her list of services linked and ready for clicking.
Brennan Dunn is determined to help freelancers double their income. Incredibly self-aware, Brennan’s homepage is built to get freelancers to sign up to his free email course that includes his famous roadmapping strategy.
Jeff Goins’ “Goins, Writer” is a renowned blog on the craft of writing. Darren Rowse, CEO of Copyblogger Media, even said of his work: “Great copy connects at an emotional level, and Jeff writes from the heart.” His homepage opens with a heartfelt appeal to writers, begging them to ditch boring copy for something more profound.
“What’s your specialty?” If you’re being asked this question, it means you haven’t positioned yourself that well. At least not as well as Kaleigh Moore does in her website, which features a headline dedicated to that. You can imagine how attractive and convenient this is to clients.
“Take your freelancing career to the next level.” That value prop sits at the header of Matt Olpinski’s site: bold, loud, and attention-grabbing. Reinforcing this premise is an impressive list of articles, which is presented in a gorgeous grid. As freelancer’s sites go, Matt’s makes a great example: clean, no-frills, and efficient.
Designer websites, more than anything, exhibit the designer’s skill. And Melanie Daveid’s website does a great job of that. The site immediately opens with some of her most eye-catching designs, and two simple clickables—Work and About—complete her navigation.
Dave Pell is a prolific writer. And I mean that to the extreme. Dave curates and annotates news every day, for which his site “Next Draft” provides a lovely home. This exhibits his skill as wordsmith, further reinforced by the dozens of testimonials posted on his homepage.
Lianna Patch’s approach to copy is less serious than most, and her website embraces this. Dubbed “Punchline Conversion Copywriting,” Lianna’s site is bright, colorful, yet clean. And if you think a rubber chicken isn’t a good mascot for a copywriting professional, Lianna uses it to great effect, making her brand stand out while weeding out campaigns that aren’t fit with her style.
Ryan Robinson practices what he preaches. His homepage is decidedly clutter-free, adorned with a smiling headshot and simple copy, including one headline that gets right to the point: “No tricks. No hacks. No bullshit.”
Sometimes simple is better. Such is the case with Sean J. Klassen’s website, which makes use of a unique, single-page layout. You’ll find his email and social media links conveniently placed at the top, with a succinct description of his role below. Talk about easy navigation!
Derek Halpern sets out to do one thing with “Social Triggers”: to provide value. His site’s design supports this, dedicating a whole block that showcases three ways he can help his readers.
Bernadette Jiwa follows a different principle than her more aggressive contemporaries. “Story is our most persuasive technology. We should use it for good,” says the headline sitting atop the page, “The Story of Telling.” A generous branding expert herself, Bernadette optimizes her site presenting an approach that’s uniquely hers, from the color scheme and typography to the overall design of her site.
As an expert in UI, Jane Portman’s site is clean, concise, and completely free of clutter. She should know, being the one behind the valued design resource, “The UI Audit.” Her site, “UI Breakfast,” greets you with a clear value proposition coupled with razor-sharp copy that ushers you to her products and services.
Jorden Roper’s site, “Creative Revolt,” perfectly surmises her brand as a creative professional. The intention is to communicate clearly that Jorden is different, a feat that her site does a very good job of. From the color scheme to the overall site design to the inclusion of her own photograph, “Creative Revolt” means different but serious business.
We hope you enjoyed this list of inspiring examples of freelance business websites! As you might have picked up, the design choices among these websites aren’t arbitrary. They are applied in line with the freelancer’s individual goals, be it booking more business or converting readers into subscribers—a key thought to keep in mind when building your own website!
And when you do build that site, make sure you build with WP Engine for the best possible WordPress hosting experience!