The Total Cost of Your Company Website 

The tools you use to build and manage your digital presence are more than just line items in a budget. They’re long-term investments in performance, security, and scalability.

Too often, however, businesses underestimate the true cost of digital ownership, leading to unexpected expenses and inefficiencies.

Infrastructure fees, security vulnerabilities, maintenance overhead, and performance optimizations all contribute to the Total Cost of Ownership (TCO) of your digital footprint, yet many organizations focus primarily on upfront costs, failing to account for long-term financial impact.

Obviously, your contracts and statements of work should outline these appropriately. And as this article is not legal advice, you’ll definitely want these documents and agreements reviewed by your legal counsel.

At a time when IT budgets are under increased scrutiny, these challenges are even more pronounced. 

To better understand how organizations are adapting, WP Engine commissioned an independent research study.

The study revealed that large, scaling businesses and established enterprises are facing longer evaluation cycles (averaging ~11 months), tighter budgets, and greater demands for cost efficiency.

Decision-makers must now prove that their digital investments will not only deliver ROI today but remain sustainable for years to come.

So, how can businesses take a more strategic approach to digital costs?

This guide, based on insights from the global research study, provides a data-driven framework for understanding and optimizing the full financial impact of your digital presence—from the content management system (CMS) you choose to the tools and integrations you select.

In this ebook, we’ll explore:

• Current CMS usage trends: The solutions businesses are using and why.
• The full cost of digital operations: A breakdown of direct and hidden expenses.
• What decision-makers value most: How CIOs, CTOs, and marketing leaders assess digital investments.

We’ll also examine the financial implications of DIY infrastructure, the true costs of security and scalability, and how strategic migrations can eliminate inefficiences before they become costly burdens.

By the end, you’ll have a clearer understanding of the true costs of digital ownership—and how to optimize for predictable expenses, peak performance, and long-term success!

Download now to dive in!