Setting up an eCommerce store using WordPress is relatively straightforward. However, even if your store is pixel-perfect, you’ll have a hard time competing against massive retailers such as Amazon.
Fortunately, nothing is stopping you from integrating your WooCommerce website with Amazon Marketplace. That way, you’ll be able to take advantage of the eCommerce giant’s reach, instead of trying to attract customers away from it.
In this guide, we’ll explain why it makes sense to integrate WooCommerce and Amazon. Then we’ll discuss how to connect the two platforms, and introduce some tools that can help. Let’s get to work!
Why Should You Integrate Your eCommerce Site with Amazon Marketplace?
As you may know, Amazon is the number-one online marketplace in the world. It receives over two billion visits per month, so it’s safe to say an independent eCommerce site can’t compete with its scope.
By selling on Amazon, you get access to a much broader audience. Plus, buying directly from Amazon can make customers feel safer, since they already trust the brand.
However, that’s not to say that you shouldn’t operate your own eCommerce site too. Using both channels is a smart way to maximize your potential profits. Plus, with WooCommerce, you get full control over how your store looks and operates, something Amazon can’t offer on its own.
There are two main ways you can go about integrating Amazon and WordPress:
- Using affiliate links. By adding affiliate links to your website, you can send visitors to make purchases on Amazon, and you’ll receive a commission in exchange.
- Listing your WooCommerce products on Amazon. Via this approach, you end with two sales channels – your site and the Amazon Marketplace.
Both methods are relatively simple to implement. Once you’ve chosen the one you want to focus on, all that’s left is to put it into action.
How to Integrate Your WordPress Site with Amazon
In the next few sections, we’re going to walk you through both techniques for integrating WordPress with Amazon. Let’s start from the top!
Option 1: Add Amazon Affiliate Links to Your WordPress Site
Affiliate links are special URLs a website uses to track who is sending customers its way. Amazon runs one of the most popular affiliate programs online, and anyone who has their own website can sign up for it.
Once you’re a part of the Amazon Associates program, you’ll get a unique ID that will identify the referrals you send to the platform. However, keep in mind that you’ll need to generate an affiliate link for each product you want to promote.
To do that, you can:
- Log into your Amazon Associates account, and use the Product Links tab to look up the item you want to share.
- Click on the Get Link button next to the product you chose.
- Select which type of link you want to generate (i.e., text and image, text only, or image only).
- Add the link to your WordPress website.
Although the process is simple, it can become a bit overwhelming if you run a large eCommerce store and need to link to a lot of products on Amazon. If that’s your situation, you can use the Amazon Auto Links plugin to automatically generate product links.
Option 2: Publish Your WooCommerce Products on Amazon
What if you’re selling your own products? For the best possible results, you’ll want to publish those items using both WooCommerce and Amazon. That way, you get access to a wider range of potential customers.
As you might imagine, however, this integration comes with its share of logistical issues. For example, since you’re sharing stock between Amazon and your eCommerce site, you’ll need to make sure your inventory is always up to date.
Additionally, you’ll have to spend time adding each item to both marketplaces. If you’re running a store with a limited selection of products, this isn’t a big issue. However, for a larger eCommerce site, you’ll want to use a plugin that automates the WordPress and Amazon integration process.
Plugins to Integrate Your WordPress Site with Amazon
Finally, we’re going to introduce you to two plugins that can make your life easier if you want to integrate WooCommerce and Amazon. Both are strong options, and the choice between them will largely come down to personal preference.
Plugin 1: WP-Lister Lite for Amazon
If you’re running an eCommerce site with a lot of products, and you want to integrate it with the Amazon Marketplace, WP-Lister Lite for Amazon is a lifesaver. You first connect the plugin to your Amazon seller account, and then it enables you to match your WooCommerce products to items that exist in the marketplace.
What’s more, this plugin can also help you automatically publish new products. It even works the other way around, by enabling you to add your existing Amazon products to a WooCommerce store you own. No matter how you use it, WP-Lister Lite for Amazon makes sure your inventory on both platforms is always in sync.
As the name of this plugin implies, List WooCommerce Product Feed to Amazon Marketplace enables you to publish your WooCommerce products to Amazon. You can choose whether to export your entire WooCommerce catalog, or just specific items. Plus, it can also keep your inventory in sync, similar to our previous recommendation.
One feature that sets this plugin apart, however, is the ability to schedule product updates from WooCommerce to Amazon. For example, if you want to change a product’s description, you can schedule it in advance for both marketplaces. This lets you keep your inventory identical at all times.
Supporting the Digital Experience at Every Touchpoint
If you’re using WooCommerce to power your online store, you need a web host that supports you at every point during the sales cycle. That is to say, it should help you lead customers on a journey, from the moment they land on your homepage until they make a purchase.
With WP Engine, you get access to a massive knowledge base and a top-notch support team. Any of our plans can be the perfect foundation for a WordPress and Amazon store, so check them out today!