Fueled, formerly known as 10up, is a global digital product and development studio that helps organizations design, build, and scale high-impact web and mobile experiences. We partner with high-growth startups and enterprise brands to launch new products, modernize digital platforms, and drive measurable business outcomes.
Our teams bring together strategy, design, and engineering under one roof, enabling ideas to move efficiently from concept to execution. We’re known for ramping quickly, integrating seamlessly with client teams, and delivering high-quality work in fast-moving environments.
Founded in 2007, Fueled is a globally distributed company with approximately 350 full-time team members across the Americas, Europe, and Asia-Pacific, spanning 35 U.S. states and more than 15 countries.
Our WordPress Practice builds on more than a decade of 10up’s leadership in enterprise WordPress, designing, building, migrating, and supporting complex digital platforms at scale. That deep WordPress expertise is backed by Fueled’s broader capabilities across research and strategy, experience design, full-stack engineering, artificial intelligence, growth, analytics, and digital transformation giving clients access to a multidisciplinary team capable of supporting both their WordPress ecosystem and broader digital ambitions.
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Featured portfolio items
InvestorPlace
Fueled’s partnership with InvestorPlace encompasses the redesign of InvestorPlace.com, a platform migration for InvestorPlace Premium, SEO consulting, and ongoing engineering and site maintenance services. When an immediate challenge presented itself during the Premium platform migration to WordPress, Fueled rallied to complete the migration - initially scheduled to span months - approximately seven weeks early. Our strategy, user experience, site performance, and SEO efforts led to a 103% increase in organic search traffic, a 172% increase in search traffic to AMP pages, and 110% growth in new site visitors, which translated into a 43% increase in on-site transactions.
Sunbeam
Sunbeam engaged Fueled to redesign its two news sites, as part of a migration from a proprietary platform to a WordPress multisite network. Later, Fueled took over AdOps for WSVN.com, and, after the site’s ad revenue doubled, WHDH.com. Fueled worked to optimize the sites for ad viewability, increase programmatic ad yield, improve header bidding results, and build out a digital media kit. The results are clear: Ad revenue increased 75% in 2019. 2020 is also seeing continued growth, as ad revenue from January-April 2020 tracked 35% higher than ad revenue during the same time period the previous year.
POLITICO
As POLITICO Europe’s digital experience partner, Fueled provides strategic consulting, user experience design, front end engineering, and back end engineering to improve the WordPress website, provide ongoing technical support, and implement new features. The ongoing partnership has included delivery of a newsroom workflow management solution that involved a tight integration between Trello and WordPress, integration of POLITICO Europe’s artificial intelligence (AI) engine with WordPress, improved contextual content suggestions for subscribers, and sales team enablement through a custom subscription management tool that empowers staff to easily manage subscription types, premium content access, trial periods, paid subscriptions, and content expiration.
