ConvaTec is an international medical products and technologies company, offering products and services in the areas of wound & skincare, ostomy care, continence and critical care. With a change in focus from B2B revenue streams to B2C, ConvaTec was in need of a new marketing strategy and digital platform to engage their B2C market.
24 Digital was tasked to:
- Design a user-friendly website, suitable for telling a new brand story and increasing engagement with call to actions.
- Develop a performant and scalable website for future growth including e-commerce.
- Develop alongside a fully integrated marketing strategy including SEM, SEO & Paid.