ConvaTec is an international medical products and technologies company, offering products and services in the areas of wound & skincare, ostomy care, continence and critical care. With a change in focus from B2B revenue streams to B2C, ConvaTec was in need of a new marketing strategy and digital platform to engage their B2C market.

24 Digital was tasked to:

- Design a user-friendly website, suitable for telling a new brand story and increasing engagement with call to actions.

- Develop a performant and scalable website for future growth including e-commerce.

- Develop alongside a fully integrated marketing strategy including SEM, SEO & Paid.

Through a series of workshops and project research, we immersed ourselves into the business and operations of Etihad Stadium. Focussing primarily on their membership for Medallion Club (one of their premium membership offerings) we worked to improve back-office processes through automation and improve the online marketing of the membership to increase sales.

As a result, we launched the ‘Amazing Experiences’ campaign which emphasised the top-end service which Medallion Club members would receive. This rolled into their long-term marketing strategy for online & offline approaches.

Fulfilio (A start-up business of Australia Post) engaged 24 Digital to help identify new features and validate existing features for their 3PL platform. With the announcement of Amazon entering the Australian market they were looking to quickly scale and to implement new innovative features that would give them a competitive edge.

As a start up, accelerated scaling brought with it higher risk and our task was to make sure they were solving the right problems with logical decision making.

Pete Evans (Celebrity Chef) had an extensive content library of paleo focussed recipes, meal plans and advice, paired with a large paleo social following. He partnered with Luke Hines (Lifestyle Influencer) to develop a 10-week program focussed on health and fitness tailored to a paleo diet. They were set on creating a personalised turnkey solution that provided advice on how to pair a lifestyle of nutrition and exercise with progress and support.

24 Digital partnered with 21:19 to design, develop and deliver The Paleo Way, a 10-week Wellness Program from Pete Evans (The Paleo Diet) and Luke Hines (Lifestyle Influencer). The platform features weight loss & fitness advice which is tailored to a Paleo lifestyle.