We built ochocandy.com way back in 2010 but as the company grew and was ready to push online sales they approached us to rebuild the site with a more complex design and more marketing features. We worked with their new branding guidelines and designed a new, fun look for the site. On the front end we made a flavor-centric design that made more sense to users than the size-centric layout they had before. On the back end we added marketing tools from the WooCommerce Extension library including complex "Subscriptions" that aligned with the client's sales cycles around specific holidays like Halloween and Valentines Day. Sales increased and the marketing team has continued to refine their strategy with the new tools we put in place.