As businesses shift to the cloud, ArcherPoint’s practice had grown and areas of expertise had shifted. The company needed to communicate the realization of their vision to be a cloud-first, subscription-first business apps provider—building, selling, servicing, and supporting connected applications that work on and across Microsoft’s cloud-based platform.

One of the most difficult design challenges is to visually express the essence of a company in a logo. Astriata stepped up to the plate and created a modern logo for ArcherPoint that positioned them as a leader of new technology with a passion for helping other businesses. The new logo tells the ArcherPoint story at a glance and is designed to reflect the company’s character and team of modern technology experts who provide a warm, personal touch in service delivery. Building on the logo and rebrand, Astriata designed and developed both their digital and print assets such as the WordPress website, PowerPoint slides, business cards and letterhead for a cohesive and holistic brand strategy. To top it off, an animation to introduce their new brand was created to fully engage people via multiple outlets such as their website, LinkedIn and YouTube.

Ohio, Kentucky, Indiana (OKI) regional council of governments is a group of business and community organizations committed to addressing regional transportation, planning, and environmental needs of the Cincinnati metro area. OKI was in need of a website where information about projects, initiatives, and funding could be easily found. Internally, the staff needed flexibility for the various types of content on the website.

Gaining a holistic understanding of OKI’s value proposition allowed Astriata to re-imagine the site’s organization, giving users a seamless and intuitive experience. By cross-linking information, we enhanced the user’s journey by exposing them to additional related information they may not have searched for on their own. In addition to organizing content, OKI prioritized implementing a system of templates and components that allowed for enough flexibility to accommodate various content types aimed at different audiences. They also wanted to be able to maintain the website without having to rely on outside sources. Astriata designed and developed a WordPress website that empowered OKI to manage their own web presence while relying on the form and function customized for them and their diverse audience.