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Blue Underground

Blue Underground

blueunderground [ web + design ] is an Arlington, Virginia-based website design and development company serving businesses, nonprofits, associations, professional firms, creative organizations, and other clients throughout the Washington, DC region and beyond. Since 1999, blueunderground has helped clients plan, design, build, maintain, and improve websites that communicate clearly, support strong brands, and deliver long-term value.

Founded by Campbell Maloney, a designer and developer with 30 years of experience, blueunderground combines website strategy, design and development, WordPress expertise, branding and logo design, print design, website maintenance, troubleshooting, and ongoing technical support. Clients work directly with experienced senior-level design and development support from planning through launch and beyond, without layers of account managers or junior handoffs.

blueunderground is especially experienced at solving difficult website problems, rescuing incomplete or underperforming projects, and helping clients make sound decisions about content, usability, technology, hosting, search visibility, and maintenance. The approach is practical and collaborative: understand the goal, simplify the process, solve problems carefully, and create work clients can depend on for years.

Creative & Branding, Web Design & Development, Website Maintenance
$10,000–$50,000
Arlington,

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Featured portfolio items

Capital Automotive: Automotive Real Estate Website Design & Development

Capital Automotive is a specialized real estate finance company serving automotive dealers and dealer groups. blueunderground designed and developed a responsive WordPress website that gives the company a professional platform for explaining sophisticated services including sale-leaseback capital, merger and acquisition support, construction funding, facility expansion, and real estate underwriting.

The project required more than a polished visual presentation. The website needed to make complex financial and real estate concepts understandable while communicating credibility to dealership owners, executives, advisors, and acquisition teams. blueunderground developed the site structure, design, responsive functionality, WordPress content-management system, and supporting HTML/CSS, while also providing hosting, managed SEO, scheduled backups, content updates, and ongoing webmaster support.

The result is a clear, business-focused website that distinguishes Capital Automotive from consumer automotive companies and presents its specialized real estate services with the professionalism appropriate for high-value business decisions.

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