An aesthetics clinic in Old Town Scottsdale, built to answer the two questions every new patient has — what does this cost, and when can I come in — without a phone call.

Five pages: home, a treatment menu that carries a price against every line, a results gallery, the practitioner's page, and booking. The booking flow is three steps — what you are coming in for, when you want to come, who you are — and runs on our own WordPress form plugin, so there is no third-party booking widget and no subscription attached to it. Memberships sit on the same page as single visits, priced next to the treatments rather than behind an enquiry.

The site is built from our own WordPress block library, not a page builder and not a bought theme. Every section is editable in the normal WordPress editor, there is no licence to renew, and there is no plugin stack to keep patched.

Built by By Friday as a demonstration of our five-day build process. The site is live and public.

A home-services company in Durham, North Carolina, covering plumbing, electrical, heating and cooling, handyman work and cleaning.

The quote starts in the first screen: a ZIP code and one line about what needs fixing, handled by our own WordPress form plugin. Each of the six trades is its own page, generated from a custom post type, so a new trade is a new entry rather than a new template. The common jobs carry published prices instead of "call for a quote", the process is laid out in four steps, and recent work is shown before and after.

Four content pages, six service pages, a thank-you page and the legal set, all built from our own WordPress block library — no page builder, no bought theme, nothing to renew.

Built by By Friday as a demonstration of our five-day build process. The site is live and public.

A dental implant centre in Zürich Seefeld, built in German and English from one set of pages.

Nineteen pages in each language. The second language lives under /en/, with hreflang declared both ways and an x-default, so search engines are told which version belongs to whom instead of guessing. The translation layer is our own WordPress plugin: one page, two languages, edited side by side, with no duplicate site to keep in sync.

Four implant routes carry a from-price on the first screen. The path from consultation to a fixed crown is set out in five steps with a stated timeline. The Swiss legal set — Impressum, Datenschutz, Patientenrechte — was built with the site rather than added later, which is what nFADP, the revised Swiss data protection act, expects of a clinic collecting patient enquiries.

Built by By Friday as a demonstration of our five-day build process. The site is live and public.

A Chicago litigation firm, built around one long home page that does the whole job.

Practice areas, the four attorneys who would handle the file, the outcomes the firm is willing to name with numbers, and an intake form that opens with what happened rather than with a phone number. Insights is a working blog with three pieces at launch, each on a question that walks through the door — not a placeholder category with one post in it.

Everything is built from our own WordPress block library and our own form plugin, so the firm is not renting a page builder, a form service and a theme licence to keep a website online.

Built by By Friday as a demonstration of our five-day build process. The site is live and public.