Fullerton Fund Management
Fullerton already had a corporate site, but it was in desperate need of a revamp.
Their audience is sophisticated and learned. They want to know insights, investment ideas, and find out information on funds easily, but the existing website wasn’t meeting their needs.
There were three key client pain points the team wanted to target, to ensure visitors viewed them as a trusted source of information in the space.
1. Getting timely updates on investment insights, market trends, and happenings.
2. Recommendations on funds and strategies
3. Finding the differentiating factor
With their clients being savvy investors, Fullerton needed to be able to showcase their thought leadership pieces, market updates, and insights easily, and help potential clients understand they were in safe hands with their expert portfolio advice and management.