GPARENCY
Meet Ira Zlotowitz, human powerhouse. His personal mission is to disrupt the conventional broker model in the commercial real estate industry. After decades of experience in the field, he realized there were gaping injustices in the system:
Firstly, brokers take a standard percentage in commission no matter the size of the loan or how much work was involved on their end. This results in buyers paying higher fees than necessary, without any corresponding increase in value or benefit. Moreover, brokers have access to information not available to the buyer, which puts the buyer at a disadvantage and forces them to be reliant on the broker.
The time was ripe for a disruptive change, and Ira was determined to lead the way. He embarked on a mission to make the industry more fair and transparent for buyers.