Meet Ira Zlotowitz, human powerhouse. His personal mission is to disrupt the conventional broker model in the commercial real estate industry. After decades of experience in the field, he realized there were gaping injustices in the system:

Firstly, brokers take a standard percentage in commission no matter the size of the loan or how much work was involved on their end. This results in buyers paying higher fees than necessary, without any corresponding increase in value or benefit. Moreover, brokers have access to information not available to the buyer, which puts the buyer at a disadvantage and forces them to be reliant on the broker.

The time was ripe for a disruptive change, and Ira was determined to lead the way. He embarked on a mission to make the industry more fair and transparent for buyers.

Finance Lobby is a visionary financial technology startup, revolutionizing the way real estate brokers and lenders do business together. Traditionally, brokers have the arduous task of reaching out to numerous lenders in the hope that one would accept their deal and offer satisfying loan terms for their clients.

From personal experience, the team at Finance Lobby realized the inefficiencies of the system and was determined to change the rules of the real estate game. They wanted to create an efficient meeting place for brokers and lenders to effortlessly pick and choose the best-suited terms and deals for their clients.

Finance Lobby needed a team that would share a passion for their vision, that would sweat whatever it took, and leave no stone unturned until a perfect solution emerged.

Naturally, they turned to Forwardslash.