We are an intergalactic (why not, right?) creative agency that is in business to do business with businesses that want to succeed in business. Seriously, GENERIC was founded by two ex-big agency creatives who are on a mission to bring big thinking to small and medium sized brands. Because there’s nothing we love more than helping companies gain traction in their mission by clarifying their purpose, shaping their unique personality, and then exploiting the fire out of it through advertising and experiences that customers can’t ignore.
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Natural disasters and humanitarian crises are unfortunately part of life. And no matter the circumstance, the one thing people can’t do without is clean drinking water. It’s an honor to work with Outback Water and its parent company ESP Water Products to help get their emergency water purification system into the hands of people we hope never need it.
https://www.genericlandingpage.com/work/outbackwater
When you think about whiskey you probably imagine people sipping brown drinks while sitting around a roaring fire wearing leather and lamb’s wool. But Cascade Blonde is a whiskey for the daylight. Preferably to be enjoyed while danglin’ your toes off a lake-side dock.
This was a new business pitch that we competed against and beat out three other agencies.
https://www.genericlandingpage.com/work/cascadeblonde
