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GRAYBOX is a digital consulting agency that helps solve challenges, reach audiences and optimize operations with elegance, utility & expertise. Digital is different. It's complicated and interconnected. It's ever-changing. What worked yesterday may not work today. GRAYBOX was built around the idea that all companies need a partner in digital — someone that understands the internet holistically, knows your goals, and keeps your business afloat and successful in a digital-first world. We're your partners in digital.

Application Development, eCommerce, Conversion Rate Optimization (CRO), Migration Support, Content & Email Marketing, Creative & Branding, Headless, Pay-per-click (PPC) Advertising, Data Analytics, Search Engine Optimization (SEO), Social Media, Web Design & Development, Website Maintenance
Portland, Oregon, United States

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Featured portfolio items

Apixio Multi-Year Partnership & Brand Website Redesign

Apixio is leading the way in Health Tech. “Using data science, we can help solve critical healthcare problems and empower individuals, providers and health plans with reliable, actionable intelligence.”

Leveraging 2 years of partnership around site optimizations and digital marketing work, Apixio engaged GRAYBOX to work on implementing a completely new website design to reflect recent acquisitions and brand refresh. The website needed to communicate their goals while introducing the new company look and feel. GRAYBOX development worked in a phased release approach and iterated on a design system that can grow with Apixio. Post-launch, GRAYBOX continues to partner with Apixio in ongoing CRO and marketing efforts.

Foodland Website Design and Loyalty Portal Creation

Foodland is a family-run, community-focused local Hawaiian grocery retailer with 31 stores across 4 Hawaiian Islands. Foodland’s in-store experience has always been strong, and they saw an opportunity to elevate and grow the experience digitally, so they partnered with GRAYBOX to make that a reality. We led with digital strategy on potential platform directions given their technology stack.

GRAYBOX created a fresh and invigorating new website design, including a new Maika’i Member portal for customer rewards and weekly specials. GRAYBOX’s in-house technology team migrated the site from Drupal 6 to WordPress with a scalable infrastructure to support the growing Member portal, enhanced search, and custom third party integrations. In May 2023, the new digital experience was successful launched on time to celebrate Foodland’s 75th Anniversary!

LegitScript Conversion-Oriented Site UX/UI Redesign

LegitScript is one of Oregon’s fastest growing technology companies and focuses on monitoring/certifications services targeted at businesses and healthcare.

The GRAYBOX team took on a comprehensive evaluation of what was and wasn’t working with their legacy website and recommended a wealth of changes to improve clarity and increase conversions. We took a persona-driven approach, as well as considered current traffic patterns leveraging Google Analytics and heatmap data to drive recommendations that were the right fit for where the business was headed. The end result is a simplified site experience that will drive more new business.

Blue Lava Brand Refresh & Website Redesign

Blue Lava provides a SaaS single platform to support CISOs and cybersecurity professionals to analyze and assess their security systems status while providing actionable insights that help communicate ROI and manage cybersecurity programs. They also are highly involved with the CISO community through resources and education.

In order to elevate Blue Lava’s market position, GRAYBOX performed a brand refresh, site redesign, and modular rebuild on the WordPress platform that would allow flexibility, marketing optimization, and future growth. We also supplied top level copywriting to craft messaging that reflected their expertise while being relatable to the wider CISO community.

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