
Silverhorn Investment Advisors rebranding and site expansion
"Grayscale built two websites for us and revamped our offline marketing materials. Where they excel is in how they engage with you—getting to understand your brand and unique needs, then going the extra mile to execute on their promises." Carson Au, Marketing Associate
As Silverhorn’s digital partner, Grayscale has not only helped with the development of their corporate and product websites over the years, but also with general branding and a range of printed collateral and digital presentation materials. We first got to know Silverhorn in late 2018, working to give their online presence a long-overdue makeover. Since then, we’ve continued to work closely with the team on internal and external projects of all sizes.
The design system that we created to govern the Silverhorn site allows the team to easily update their public-facing staff roster, as well as information on invested companies. Particular challenges we overcame include accounting for the requirement that users identify the type of investor they are prior to entering the site, as well as coming up with 2D and 3D graphics to represent abstract investing concepts.
More recently, when an investment opportunity into ethical lending companies matured enough to merit its own