Prior to the announcement of the management buyout, the company contacted Launch to help re-introduce the Wallace Whittle name into the industry. A new, strong, brand was required to create a distinctive identity and Launch worked closely with the team to create a brand that would be modern and memorable, whilst reflecting the values and heritage of the business.
The Wallace Whittle brand was designed to be disruptive in the world of bland and boring engineering companies. It mixes the culture of Scotland with its mountainous landscape with the strong angles of engineering and the structure of the building industry as well as showing off the company initials (WW). Launch designed and developed a new, dynamic, cutting-edge website to fully portray the success of the company and showcase their global achievements and large scale projects. The new website was built with direct focus on design and functionality to provide a great user experience across all devices.