Mighty Networks - Growing Niche Brands and Businesses
https://www.mightynetworks.com
Mighty Networks is the leading online platform to build businesses and networks. Amongst the sea of online tools needed to build a successful online network, Mighty Networks stands out as the hub to engage and inspire users.
The Mangrove team was brought in to develop three projects: Niche Name Generator: an interactive naming tool for niche brands; the Niche 100: a microsite highlighting the most creative online niche brands; and MightyNetworks.com: a refresh to improve the overall design and editing experience of the marketing website for Mighty Networks.
Our partners at L+R directed the UX/UI Research & Strategy for the Name Generator portion of the project, interviewing users and prototyping a tool that gets and keeps people engaged. Our team executed the designs and engineered the logic behind the Name Generator, ensuring a great user experience with helpful and inspiring results. Since its launch, we have continued to work with Mighty Networks to strengthen the logic behind the Name Generator. Today, their Niche 100 microsite allows aspiring entrepreneurs to explore some of the most creative and compelling online brands.
For the main website refresh, we created a WordPress site that has a bo