Rebuilding a Digital Presence for St. Thomas Community Health Center
St. Thomas Community Health Center needed a website that would be helpful to their existing patients, bring in new patients, showcase their staff’s incredible expertise, and cater to a wide audience that had an incredibly varied set of needs. St. Thomas has several modern medical facilities, but their previous website didn’t match the standard of quality and care of their faculty. With limited contact forms, non-existent SEO, and lacking social media integration, their website didn’t match the professionalism that is expected of a leading team of medical professionals.
Our team met the challenge head-on. First, numerous meetings with stakeholders established the significant amount of content necessary for the new site and its end goals, namely:
- A stronger digital presence
- New functionality through online appointment reservations
- Design that changed the main visitor goal depending on the device
Our design team went to work creating a style that was friendly yet professional, while our content team put on their scrubs and crafted knowledgeable, health-related copy for the site. With the approval of the St. Thomas team, we put it all together and launched the new site.