Facing a crowded competitive landscape, an aging owner base and an oppressively slow marketing technology stack, Marriott Vacation Club asked Pocket Made to revitalize the front-end and back-end of their brand. We immediately canceled our vacation plans and worked with the chief Brand and Digital officer to author and execute on a 5-year strategic plan. Partnering with marketing, sales, brand management, resort operations and IT, we unlocked new opportunities and big wins that span every facet of the business.

• 138% increase in digital revenue

• 89% increase in Y.O.Y online reservations

• 15% increase in off-line reservations

• 21% annual reduction in refunds

• 82% annual increase in lead generation for sales teams

ZzzQuil offers an array of medicinal and all-natural supplements to help the world sleep better. As leading experts in sleep, they saw an opportunity to provide even more support via a mobile app offering customizable soundscapes, short stories, and guided meditations. They soon realized, however, that building an app isn’t that easy and can result in a lot of sleepless nights. So they turned to Pocket Made to provide full support and consulting across the entire lifecycle of the app. From concept, wire-framing, front-end design and live operations, we helped the brand team rest easy as we brought ZzzQuil’s first mobile app to market.

Fresh off of developing ZzzQuil’s first-ever mobile app, the brand team asked us to turn our attention to ZzzQuil.com. The site required a serious upgrade to improve the user experience and meet the demands of today’s mobile user. With four weeks to plan, design and deliver the new site, we didn’t get much sleep. Burning the midnight oil, we authored new site architecture, upgraded UI / UX, re-touched product imagery and developed a rich, soothing dark mode presentation to elevate the brand’s look and feel.