
FSNB.NET First Southern National Bank Website
First Southern launched their first website in October of 1999 with online banking (they called it “Net Banking” at the time) available for the first time less than a year later. The site saw redesigns in 2003, 2010, 2012, and 2016, but one thing that remained consistent was a focus on internal values and team members.
Heading into 2018, their leadership knew that change was coming. Focus on in-person interactions would continue to recede as the banking world was invaded by Fintechs with easy access and less need for lobby hours. For a business that has built its success on leveraging relationships, sustainability would mean shifting the methodology from assuming team members could do all the selling in person to clearly defining why potential customers should bank with First Southern online.
This shift in focus led to an opportunity to refine their branding and build a new online presence on fsnb.net.
View the project at https://rldesign.co/projects/first-southern-national-bank/