In today’s 24/7 economy, the ability to collect data and translate it into information is the key to succeeding or failing. No company understands this concept more than Near Field Magnetics. Based in Milford, New Hampshire, the company is a leading provider of data collection, tracking and physical access control technologies in the Internet of Things (IoT), B2B marketplace. The company has developed patented sensor technology that collects detailed data in RF hostile environments and communicates it to the IoT.

When Near Field Magnetics embarked on a campaign to invigorate its brand to more closely align with the company’s advanced technology and solutions, they turned to Ryco Design to deliver an exceptional online experience with a high-tech, modern feel.

The new Near Field Magnetics site has been well received by both our client and their customers. The site visually tells the story of a leading, high-tech sensor technology company prepared to compete in the rapidly evolving technology field of data collection. With the help of Ryco Design, Nearfield Magnetics was also able to successfully boost website traffic and climb to the top in search engine result pages for relevant keywords.

Ryco Design was hired to develop a new website for Snow Building Construction with the goal to improve the customer experience, search engine optimization (SEO), improve search rankings results, drive organic traffic and increase leads. With these goals in mind, Ryco Design conducted keyword analysis and competitive research. The initial meetings were spent with the family owners to learn more about the company’s 40-year history, future business goals and the heart of the brand.

Ryco Design determined the main value points – quality, knowledge and experience – would help clarify their business value and better connect the brand to the customers in New Hampshire. This insight was used to incorporate a new messaging strategy to highlight their expert capabilities and strong reputation in the region and improve search engine optimization (SEO).

Bringing the company’s architectural style to the website was the core focus for the site development. Built on WordPress, the pages are fully responsive, the language is optimized, and the pages showcase photos of high-end residential properties. The framework for the web development was anchored around the company’s long-standing reputation and efficiency – the company, their capabilities, the process and the projects. The pages bring to life the company’s passion for quality.