
Website Redesign for Stem Cell Donors Australia
Stem Cell Donors Australia, formerly Strength to Give and the ABMDR, saves lives through stem cell donations for those with life-threatening blood diseases. In 2024, the organisation rebranded and consolidated its online presence to boost donor recruitment, provide patient resources, and support healthcare professionals.
We developed a user-centric website with a modern, accessible design and SEO best practices to enhance visibility. By unifying content under one platform, we streamlined navigation, improving engagement across all audiences.
The new site increased donor sign-ups, simplified professional access, and strengthened advocacy. Key features included a responsive WordPress CMS, clear calls to action, and searchable resource libraries. This redesign sets Stem Cell Donors Australia up for long-term digital success and greater donor recruitment.