Stem Cell Donors Australia, formerly Strength to Give and the ABMDR, saves lives through stem cell donations for those with life-threatening blood diseases. In 2024, the organisation rebranded and consolidated its online presence to boost donor recruitment, provide patient resources, and support healthcare professionals.

We developed a user-centric website with a modern, accessible design and SEO best practices to enhance visibility. By unifying content under one platform, we streamlined navigation, improving engagement across all audiences.

The new site increased donor sign-ups, simplified professional access, and strengthened advocacy. Key features included a responsive WordPress CMS, clear calls to action, and searchable resource libraries. This redesign sets Stem Cell Donors Australia up for long-term digital success and greater donor recruitment.

Roger Federer is a legendary former tennis player, who won 20 Grand Slam championships, 103 singles titles and was ranked No. 1 in singles for 310 weeks. After twenty-four years as a professional tennis player, Roger hung up his racket at The Laver Cup in 2022. Moving into his post-career phase a new website was planned for Roger.

A new design language was created for Roger’s new website by Bloke Design which focused on key video highlights from Roger’s Career, showcasing key sponsorships with brands including Rolex and Wilson, a shop with brands including On and Uniqlo, plus a focus on The Roger Federer Foundation and its work on educational projects in Southern Africa and Switzerland.

Taking the signed off designs, the project deliverables encompassed building an elegant responsive website to match the class of Roger Federer. The new site build included a tailored WordPress CMS and plugins, with a hosting environment capable of large traffic spikes. These efforts culminated in the creation of a world-class website for Roger Federer.