Ferial 7 is an official state lottery and betting administration located in Parla (Madrid). It was inaugurated in 1995, in the C.C. El Ferial in the same town. They started out as a small administration that has progressively grown and distributed enthusiasm and rewards among its clients.

Finally, in 2021, they considered taking a leap and creating their own official online store selling State Lotteries and Betting to be able to reach the entire national territory.

For them, we have created an online store in WordPress + WooCommerce, which allows a high degree of customization to adapt it to its main product, National Lottery tickets and, soon, interactive games. It is usable and we have taken special care in the responsive version since most sales are made from mobile devices.

On the other hand, from the beginning, SEO positioning was also taken into account so that the online store had visits and could compete with the online stores of other lottery administrations that are traditionally well positioned on Google.

Work done:

Online store design and development

SEO Positioning

Web redesign using the ACF plugin. All the motorhomes had been created as pages within the website, making any change or management difficult. To avoid this, we redesigned the page by creating Advanced Custom Fields and Custom Post Types for motorhomes. At the same time, we took the opportunity to carry out a more visual redesign aimed at conversion on mobile devices.

Work done:

Online catalog design and development

Maintenance of the SEO positioning of the site

Online catalog of refrigerated doors

Web redesign using the ACF plugin. The client did not have a manageable website. We redesigned the page by creating advanced custom fields and custom post types for your products, refrigerated doors. At the same time, we took the opportunity to carry out a more visual redesign aimed at conversion on mobile devices.

Work done:

Online catalog design and development

Redesign of the online store incorporating new features such as:

✓ Search engine with filters

✓ Comparator

✓ Possibility of selecting rolled or cut artificial grass from the same product sheet.

We used the new graphic image of the brand. The responsiveness is worth highlighting because 71% of users access the online store from their mobile phone.

Essential requirement, DO NOT LOSE SEO work from the previous website.