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Studio Simpatico

An intentionally small, woman-owned, New York City boutique design and development studio, we are obsessed with great design, extraordinary user experiences, and providing our clients with intuitive, easy-to-use tools. Studio owner Tamara Olson started Studio Simpatico in 2014 after leaving her role as a UX lead at Google. Over the last seven years, Simpatico’s team, experience, roster of clients, and portfolio has grown. However, we’ve stayed intentionally small to guarantee that our clients get our “A” team on every engagement.

eCommerce, Creative & Branding, Web Design & Development, Website Maintenance
New York, New York, United States

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Featured portfolio items

Iron & Air

An online publishing platform to bring the beloved motorcycle enthusiast print magazine to the digital realm. Simpatico partnered with the founders 
Adam Fitzgerald and Gregory George Moore (as well as the team at York Creative Collective) to fully realize Iron & Air as a digital lifestyle brand.


The Association of National Advertisers (ANA) reached out to Simpatico to design and build a new website (built on WordPress) for the SEEHER initiative. SEEHER's mission is to accurately portray women and girls in marketing, advertising, media, and entertainment. The site needed to support content for supporters, partner organizations, and member organizations.

A redesign of the free nationwide registry that enables gardeners to donate extra surplus to food pantries. The beloved original (built in 2009) was a completely custom build that was difficult to update and failed to respond to mobile. The team was looking for an upgraded experience that would work well on mobile devices, adhere to accessibility standards, and leverage a CMS that would allow internal staff to manage pantries with ease.


A visual identity, marketing website, and ongoing design support for the world’s leading infrastructure provider for cryptocurrencies. We have supported Fireblocks from their launch until present with all design and marketing website needs, including brand identity, website design and development, and design collateral (social media graphics, landing pages, business cards, one pagers, white papers, conference collateral, company swag, and more)

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