NIC MAP provides senior housing data and analytics to a multitude of industries. They have credibility and expertise in their industry, but their outdated website and fragmented messaging didn’t reflect that. Their major differentiators weren’t clearly communicated, and their brand lacked a strong, cohesive identity to set them apart from competitors.

They had joined together with another brand in the industry but never took the time to set the foundation of their new, cohesive brand. This industry was evolving quickly and NIC MAP needed an updated brand, a user-friendly website, and a compelling message that showcased their expertise while driving conversions and organic leads.

We worked with the Yates leadership team to redefine their brand strategy, preserving their legacy while positioning them for future growth. This led to a refreshed visual identity featuring a shield logo in a strong green color, symbolizing protection and the bonds between Yates, their clients, and carrier partners.

With this new foundation, we launched a new, updated website that highlights Yates’ history, industry expertise, and team culture—helping to attract top talent and new business. The website shares their story with SEO-focused service pages and clear calls to action.

“I definitely will refer you everyone I can and would rate your performance top notch.” -Michael Dawson, Managing Director at Yates Insurance Agency

We started at the very beginning with ElastiFlow – a brand strategy. We sat down with their leadership team to discover who they are, who their audience is, what makes them unique and more. This gave them the consistent messaging they were looking for. Then we updated their visual identity. They had a logo but needed a full visual system to work with. From there, we created a custom website that was easy for the ElastiFlow team to use and update. The new site had strong messaging focused on their audience with clear calls to action.

We partnered with Kickr to modernize their website and launch a marketing foundation built for growth.

We redesigned the site to clearly showcase Kickr’s full breadth of services, elevate their project portfolio into compelling case studies, and introduce audience-specific pathways with clear calls-to-action. New conversion flows and smart forms allowed Kickr to segment visitors by persona, aligning inbound interest with outbound follow-up.

Beyond the website, we extended into ongoing marketing services developing messaging, content, and campaign strategies designed to support both inbound and outbound efforts. The result was not just a new site, but a scalable go-to-market engine ready to fuel BDR outreach, paid campaigns, and long-term brand growth.

Key Stats since starting marketing:

61% increase in LinkedIn page views after the 1st quarter of consistent posting

Launched Reengagement Email series to 35K “sleeping” contacts, resulting in 61 contacts indicating interest in picking up a conversation

Average Open Rate to-date of monthly email broadcast sent to 32K+ contacts: 29.97%

6.28 ROAS

5.14% website conversion rate (based on sessions)